NEW BOOK!

NEW BOOK!

There are over 2,000 nonprofit senior living communities in the U.S., and every 10 to 20 years, they must renew and reposition themselves to stay competitive—especially when newer communities with modern amenities emerge nearby. This book serves as a comprehensive guide through the repositioning process, showing that it goes beyond construction to include cultural transformation, innovative programming, and the emotional highs and lows that come with meaningful change.